“I don’t want to label my music as anything,” said Kevin. “What I do is beyond a genre – it’s about translating what I feel and go through, into my music. That’s all it’s ever been about.” Never being recorded, Kevin entered his first studio at the age of 15, and like a seasoned pro, emerged with his first song. Igniting the flame – creating a visionary.
With influences like Jay Z, Drake, 2 Pac, Wale and Kendrick Lamar, Kevin seeks to find his platform among the crowded list of emerging artists. Compelling enough, with a work ethic made of gold and this summer residency in Atlanta under the professional guidance of Tricky Montgomery, famed music executive, his moment is vigorously approaching.
While DJ’s in several markets have placed Kevin’s fan-picked singles “Love No Thots” and “Know Nobody” in their nightly rotations in Midwest nightclubs – and radio stations, his online campaign is catapulting into a crazed pandemonium. On a non-stop rise to the top, Kevin’s Love No Thots has reached more than 2,028,028 Vine loops. Collectively, between Love No Thots and his new single Know Nobody, his Soundcloud is upward 900,000 listens and his YouTube numbers are equally exciting.
Spreading his artistic wings, in addition to musical stardom, Kevin is the star of the hottest online teen TV show, Generation TV Show. Kevin and a few friends have enlightened more than 4 million viewers about growing up in the streets of Chicago – depicting life in a new light. The YouTube sensation that it has become projects Kevin’s urge for triumph in all things he puts his mind to.
As an emerging leader with an appetite for change, the 17-year-old lyricist has created a social tissue connecting his generation with the true essence of Hip Hop. Mature lyrics with a youthful delivery – combine it – and you have the core of Kevin. With a hint of spoken word, he’s mastered a particular way to play on words adding catchy punch lines and witty humor.
Kevin is a true lyricist, embodying styles that artists such as Drake, Kendrick Lamar, and J. Cole to name a few, have perfected. Defining success as “doing everything that you dream of you wanted to do,” he noted. “Looking back with growth and development. Not just on the surface.” Focused. Determined. And with nothing to prove, he is just that – Kevin Lavell.
Instagram: KevinLavell | Twitter: KevinLavell_
